EMI Music reported today that they added part of its audiovisual content to the portal Vevo music, which tomorrow launches in YouTube in the U.S. and Canada, which has been created by the Internet video site in conjunction with record labels such as Universal Music Group and Sony Music Entertainment.
The decision of the known record label, which has among its catalog artists including The Beatles, Coldplay, Depeche Mode or Kylie Minogue, allow Vevo issue and other audiovisual clips officers of these artists in the new digital platform.
“Vevo offers the value of a powerful new environment where our artists can showcase their work and create a deeper relationship with their fans,” said a statement by the CEO of EMI, Elio Leoni-Sceti.
The agreement with EMI will allow Vevo, which besides Universal and Sony also has signed with CBS Interactive Music Group, includes among its offer of audiovisual content to the creations of different brands in the group between the label and that include Capitol, Virgin, Blue Note and Astralwerks.
“Our agreement with EMI Music is a milestone in our mission to offer music lovers the best music video programming in the world”, he said, for his part, President and CEO of Vevo, Rio Caraeff, in the same statement as saying that the portal is “much more than high quality video clips”.
For Caraeff, Vevo is “a truly interactive platform” that is based on “original programming” and it strengthens “the connection between artists and their followers through a dynamic and engaging experience that will have access to whenever they want and from where want.”
Vevo makers say the portal will offer starting tomorrow, “the largest selection of high quality music content” can be found online through the issue of “hundreds of millions of videos produced by professionals who reflect a wide range of the most successful artists of the moment “.
The company, which will purchase songs via download, as well as promotional products and concert tickets, is in talks with Warner Music to reach an agreement similar to that closed with the other major labels, and making share with them a part of the revenue it gets from advertising.
